Ministry of Culture and Tourism： Stimulate the vitality of the cultural and tourism consumption market and vigorously boost market confidence

Cctv newsOn January 19th, the State Council held a press conference on ensuring the supply of the Spring Festival market and promoting holiday consumption..

At the meeting, a reporter asked: developing tourism is an important measure to expand domestic demand and promote consumption. According to the statistics of some online travel platforms, the travel demand has risen sharply during the Spring Festival, and the people’s tourism enthusiasm has been accelerated. What measures have been introduced to promote tourism consumption?

In this regard, Miao Muyang, director of the Industrial Development Department of the Ministry of Culture and Tourism, said that in order to enrich the supply of cultural and tourism products during the Spring Festival in 2023, show the rich fireworks of social life, stimulate the vitality of the cultural and tourism consumer market, and vigorously boost market confidence, play a role in warming people’s hearts and rallying people’s hearts, and better meet the broad masses of people’s yearning for a better life. From the perspective of the Ministry of Culture and Tourism, we have mainly carried out the following work:

First, seize the hot spots of consumption and enrich the supply of products.. Innovate consumption scenes, build a new space for cultural and tourism consumption shared by host and guest, and launch a number of festival-themed cultural performances and art exhibitions to enrich personalized customized products and meet diversified consumption needs. Combined with seasonal characteristics and local characteristics, we should dig deep into the consumption potential of ice and snow tourism and cold-avoiding tourism, and enrich the supply of high-quality products such as hot spring tourism and recreational tourism. Guide travel agencies to focus on parent-child tours, study tours, cultural experience tours and other products and routes. Guide all localities to expand the supply of digital cultural products such as online broadcasting and cloud exhibitions, and expand the marketing channels of cultural and tourism products by means of short videos and live broadcasts.

The second is to create a reunion flavor around the hometown scenery.. Guide all localities to rely on non-legacy representative projects, and use cultural industrial parks, tourist attractions, parks, squares, pedestrian streets, commercial complexes and other spaces to carry out non-legacy exhibitions, cultural new year festivals, temple fairs, lantern festivals and other folk activities, and create a number of consumption scenes with strong annual flavor. Support all localities to hold community Spring Festival Gala, rural "village night", flower club and other activities, and carry out "Ruixue Hongmei"
Happy Chinese New Year "national rural tourism boutique route promotion activities, to guide all localities to carry out" travel to buy villages "
Good things welcome the spring "series of activities. Cooperate with the Ministry of Commerce, actively guide catering enterprises to expand the supply of local specialty catering and cultural theme catering, develop prefabricated dishes with local recognition, enrich the product supply of cultural and tourism consumption scenes, and let tourists taste delicious food and bring back the flavor of the year.

The third is to implement consumption to benefit the people and stimulate market vitality.. During the Spring Festival, we guide all localities to carry out activities such as cultural and tourism consumption season, consumption month and consumption week, hold performance season, creative market, art exhibition, children’s art exhibition, scenic spot discount tour, food carnival, hotel New Year and other activities, and support the China Intangible Cultural Heritage Protection Association to hold the "Year of the Rabbit", so that consumers can stay at home, watch intangible live broadcasts, buy intangible goods, taste intangible food and enjoy intangible stunts. Support places where conditions permit, issue cultural and tourism vouchers, bonus points and other subsidies to benefit the people, and effectively promote secondary consumption and derivative consumption.

The fourth is to prosper the night economy and release the consumption potential.. Guide all localities to guide national and provincial night culture and tourism consumption gathering areas, seize the peak consumption season of Spring Festival and Lantern Festival, hold themed night activities, plan and implement night tour projects, launch immersive night tours with local characteristics, themed light and shadow shows, night fairs, etc., highlight cultural display and build local consumer brands. Encourage qualified places to take support measures, guide cultural and tourism enterprises and merchants to extend their business hours at night, enrich product supply, improve service level, and activate the night consumption atmosphere.