Jinke’s three major ＂real estate+＂projects opened simultaneously, enabling enterprises to develop with high quality.

Mid-autumn moon is bright, and the country is strong, which is a good season for the mountain city.

On September 19th, Chongqing Jinke Center Yue FUN, Chongqing Jinke Hotel and Jiangjin Jinke Meilinhui Shopping Park were grandly unveiled. This is an important breakthrough and upgrade for Jinke to build a brand-new commercial product line and improve the industrial chain ecosystem by relying on the high-quality development strategy of "four in one, ecological synergy" and accurately exerting "real estate+".

Yue FUN’s vitality blooms to create a new consumption experience.

As a high-quality lifestyle and fashion block in Jinke Center, Yue FUN is positioned as a "24-hour tidal wave", creating a new landmark of Chongqing’s fashion trend nightlife with 24-hour frontier lifestyle experience such as economy, first store effect, cultural scene and aesthetic life.

Jinke Center Yue FUN is integrated into six major theme formats-Chaoshi Street, Life Aesthetics, Fun Food, Lohas Space, 24 Time Zone, Red Crowd Coffee,Gather togetherWorld famous cars, digital products, global food, restaurants and bars, art theaters, entertainment KTV and other rich and diverse brands can meet the consumption needs of different customer groups.

Dozens of brand stores, such as MR.BEER, the TOP-class beer brewing hall, House of Heddy, a creative restaurant with high value, little reunion in Mid-Levels, BISTRO, a full-time exquisite dining lounge, Shining Vintage, the first Starbucks concept store in Chongqing, will bring consumers an integrated consumption experience with high value, quality, individuality and sociality.

Based on the profound insight into the changes of consumer demand, Jinke Center Yue FUN strives to create new scenes and experiences of 24-hour consumption in open blocks, and its biggest feature is to break the boundary between space and time.

On the one hand, Jinke Center Yue FUN breaks through the closed space of traditional commercial box, and integrates the natural ecological concept into the block in the form of "shopping center block and block naturalization", which fully combines indoor and outdoor, bringing consumers a more comfortable walking experience. Wang Wei, co-president of Jinke Co., Ltd. said, "We pay attention to the essence of business, rather than simply focusing on the shape of the outline."

In addition, Jinke Center Yue FUN has also broken through the traditional 12-hour business hours limit. Based on the needs of urban night economy, it has created a 24-hour business model with merchants to guide the creation of diversified and integrated formats and extend the overall consumption time of the block. For example, some dining bars provide exquisite global cuisine during the day and turn into cool bars after nightfall.

In a sense, Jinke Center Yue FUN is not only an ecological, natural and open commercial district, but also an immersive experience city where aesthetics, art and commerce are integrated.

As the frontier project and masterpiece of Jinke Business, Jinke Center Yue FUN will lead new consumption trends and new experiences with brand-new consumption scenarios.

Jinke Hotel Upgraded and Debuted to Lead the Better Life of the City.

As the first super-large urban complex put into operation by Jinke, Chongqing Jinke Center covers the headquarters and apartment clusters of Jinke Group with a commercial volume of 430,000 square meters. It is not only a landmark work of Jinke business, but also a new landmark of art, trend, fashion and business in Zhaomushan area and Jinzhou business district of Chongqing.

On the same day that Jinke Center Yue FUN opened the street, Chongqing Jinke Hotel also ushered in the opening ceremony, which gave new momentum to Jinke’s continuous assistance to urban development.

Chongqing Jinke Hotel is wholly owned by Jinke, and managed by Jinke Hotel Management Group. As a whole, the hotel takes Jinke’s "Better Your Life" as its value bearing, extracts and creates inspiration from local "humanity" and "spirit", and integrates with Chongqing’s main design elements such as "mountains, water, city and camellia", and the overall decoration is elegant and modern.

The hotel has 308 elegantly designed rooms, including Jinke Pioneer Entrepreneur Suite, Parent-child Suite and Special Suite. In addition, the banquet and meeting space is 3500 square meters, which provides leading advanced audio equipment, simultaneous interpretation and LED screen to meet different meeting needs. There are also five restaurants and bars with unique styles in the hotel, which provide global delicacies and supreme dining enjoyment for tasters. The 24-hour fitness center and the first swimming pool with retractable skylight allow guests to enjoy comfortable leisure time.

The return of Chongqing Jinke Hotel’s new clothes is an important achievement of Jinke’s integration of industrial chain and ecological circle, and it is also a diversified plan for its systematic construction of urban comprehensive development ability and social life service ability, which will bring "summit courtesy" to more people.

Meilinhui custom-made one-stop shopping upgrade regional consumption

While the Jinke Center was stunning the main city of Chongqing, Jiangjin Jinke Meilinhui Shopping Park also made a wonderful appearance in Jiangjin Binjiang New City, Chongqing.

Jiangjin is the pioneer area of urbanization in Chongqing metropolitan area, but its commercial form is still dominated by traditional department stores and small community businesses, lacking large centralized shopping centers, which is difficult to meet the needs of regional consumption upgrading. The opening of Jiangjin Jinke Meilinhui Shopping Park has filled the gap of lack of large shopping centers in Jiangjin.

As the first high-quality one-stop shopping center in Jiangjin, Jiangjin Jinke Meilinhui Shopping Park has planned four themes: convenient living, fashionable new world, Tong Meng Julehui and Lexiang food, integrating shopping, entertainment, leisure life, culture and art, and is committed to creating an "experiential family life gathering center" for Jiangjin citizens.

Jiangjin Jinke Meilinhui Shopping Park has a total construction area of about 90,000 square meters, a large glass dome atrium of 620 square meters, an indoor children’s theme park of 2,000 square meters and 800 parking spaces, which provide Jiangjin citizens with a good consumption experience.

At present, nearly 130 merchants have signed up to settle in Jiangjin Jinke Meilinhui, including flagship stores of major brands and the latest image stores. More than 25 brands are entering Jiangjin for the first time.

In order to recover the homesickness in Jiangjin people’s memory, Jinke Commercial also introduced the long-standing traditional custom of rushing to the market into Jiangjin Jinke Meilinhui Shopping Park, creating a 24-hour theme block-"Jinjin City Collection".

"Jinjin City Collection" invites well-known design teams to present Jiangjin’s historical and cultural memory and regional features through modern methods with the style street of the Republic of China as the carrier. Eight spaces, such as Yuren Wharf, Yuanxiao Mengying, and Wugu Fengdeng, incorporate elements such as special food and non-legacy culture, allowing consumers to experience the perfect integration of urban culture and retro market in an all-round way in a space full of stories.

Multi-track speed-up in an all-round way empowers the city’s high-quality development

2021 is the first year of Jinke’s "New Five-Year" strategy. Relying on the high-quality development strategy of "four in one, ecological synergy", Jinke proposes to intensively cultivate the main business of real estate, strengthen smart services, do a good job in science and technology industry, do business travel and health care, further integrate the industrial chain ecosystem, and maintain the competitive advantage of the industry.

As one of the main forces of Jinke’s multi-track layout, Jinke Commercial has more than 60 projects in China, with a total commercial volume of nearly 3 million square meters, forming a national development strategic layout of "Midwest, Yangtze River Delta and Bohai Rim".

Based on the profound insight into the trend of consumption upgrading and the reform of commercial real estate, Jinke Commercial has formed a clear layout of three major commercial product lines with the thinking of "urban business focuses on experience and community business focuses on service": a new generation of urban complex represented by Jinke Center, a new generation of shopping centers dominated by Jinke Aegean Sea, and a future service-oriented community-level commercial center represented by Jin ·WALK.

Jinke Center is a super-large urban complex that covers multiple formats and gathers diverse urban living spaces. It will be located in the core location of first-and second-tier cities nationwide and participate in urban renewal, old city reconstruction, TOD and other projects. At present, Chongqing Jinke Center has been put into use.

Jinke Aegean Sea is a shopping mall benchmark jointly built by Jinke and Red Star Macalline. It defines a new shopping space with park scenes, connects with consumers through high-quality lifestyles and brands, provides a brand-new holiday life experience, and creates an immersive business. At present, it has been operating in Chongqing, Kunming and Ningbo, with a management area of over 500,000 square meters, and has been deployed in Jinan, Changsha, Wuhan, Hefei and other cities.

Jin ·WALK Future Life Center is a brand-new template for Jinke to serve the future community business. It organically combines the functions of community comprehensive service, cultural and sports entertainment, children’s education and home-based care with community business to create a community-level business center and a 15-minute convenient living circle.

The projects of Jinke Commercial’s three product lines are basically located in the new city center, subway roof, traffic nodes and the core areas of third-and fourth-tier cities in new first-tier and second-tier cities. This also reflects Jinke’s comprehensive ability in urban operation and urban construction.

In addition, in terms of large industries, Jinke Industry has entered 22 cities in 14 provinces including Chongqing, Sichuan, Hunan, Shandong, Shanxi, Jiangsu and Hebei, and accumulated 28 development, operation and management projects with an area of over 13 million square meters. Through the construction and operation of high-standard and high-quality production city projects, the regional industrial structure will be upgraded.

Another example is Jinke Service, which was officially listed on the Hong Kong Stock Exchange in November 2020, becoming the largest IPO in the western region during the year. Up to now, Jinke service ranks first in the industry in terms of service scale and consumer satisfaction.

As a "good life service provider", in the future, Jinke will continue to explore consumer demand, continue to build multi-format projects with quality and temperature, systematically build urban comprehensive development capabilities and social life service capabilities, and empower the city to develop with high quality.