"Listening to Quan Jianbao" explodes the fire network. Is online Jianbao reliable?
Zhejiang Online October 15th (reporter elegant)"Come closer and let me have a look … things are old, open the door at a glance (real goods)!"
Recently, a phenomenal anchor appeared on the Tik Tok platform, named "Listening to Springs and Identifying Treasures". Different from other talent anchors of song and dance, his talent is somewhat hard-core, that is, online treasure identification is conducted through live connection.
With the explosion of accounts, more niche hobbies such as Jianbao and antiques have entered the field of vision of more people. At the beginning of January this year, there were less than 3 million fans of "Tingquan Jianbao". Up to now, its fans have exceeded 25 million. In just over half a year, why did "Listening to Spring Treasures" explode quickly? Is online treasure reliable and where is its legal boundary? The reporter interviewed netizens and relevant industry experts for analysis.
Minority treasures enter the public eye.
When it comes to Jianbao, many childhoods born after 1990s and 00s have been "hard controlled" by several Jianbao programs, among which "A Crooked Tone" is the representative. In the program, treasure hunters will compete for treasures by bidding (guessing the price-bidding-winning the treasure). During the Tang and Five Dynasties, many cultural relics, such as brush washing in the Tang Dynasty and the Five Dynasties, celadon in the Southern Dynasty and yellow glazed enamel in the official kiln of Guangxu in Qing Dynasty, appeared in turn. The audience can not only feast their eyes, improve their artistic aesthetic taste, but also learn the skills and knowledge of art investment.
Another treasure-hunting program, The Collection of the World, was even more exciting. After being identified as a fake, it was directly broken, which made the hearts of countless viewers mention their throats. Some women thought they got priceless antiques and resigned, only to find that no one bought them at all, and they burst into tears at the scene; Some bosses who were on the verge of bankruptcy were told that their treasures were worth 2 million yuan, and they cried with joy on the spot … Apart from Jianbao itself, the various things in the world that can be seen in The Collection of the World is also a great weapon to attract the audience.
Screenshot of "A croquet"
However, the TV treasure-hunting program has its limitations. Most of the cultural relics that can appear in front of the public have been screened at different levels. Although the content is good, it is too far away from the public life. The audience is more like a spectator, lacking a sense of participation and interaction.
Online Jianbao directly fills the sense of participation through live connection. There is no need for a tall background and serious introduction, and ordinary audiences also have the opportunity to participate in it, and directly open the blind box on the spot. In the live broadcast room of "Listening to Spring Treasures", some people live with hangers, and there are also real collectors. The value of the cultural relics in the live broadcast room is very different, which is very dramatic. The serious gray shell of cultural relics appraisal is being disintegrated and melted, and the role of the audience as a content demander is becoming more and more obvious.
In addition, "Listening to Spring Treasure" mobilized the audience’s emotions to the maximum extent with humorous language, and even derived its own "slang": go down and precipitate (fake); Closer, turn it over (a bit like real); Where did you get it (basically open the door); BGM:life style (very open, that is, the real thing), Spring Court Snow (especially open); Start valuing by calculator …
In the live broadcast room, ifWhen you visit the exquisite antiquities, netizens will sincerely admire and admire them. If you visit the cultural relics that were left out during the war, everyone will be indignant and sigh … Real-time barrage provides an outlet for emotional venting, which has aroused the resonance of netizens.
Is it reliable to connect the live broadcast of Jianbao through the air?
Some netizens are curious about whether the authenticity of cultural relics identified by such a treasure-seeking method can be guaranteed. In this regard, some netizens replied that it is mainly for fun to watch the live broadcast of "Listening to the Spring" aside.
"Take a good bath after work, plunge into the live broadcast room of’ Listening to Springs’, listen to everyone and relieve the pressure."
"Now I don’t watch the variety show, and I am in the live room on time."
In fact, in addition to being interested in the cultural relics themselves, many people watch the live broadcast to gain emotional value. It is undeniable that the live broadcast of Jianbao has indeed brought joy to everyone, but it is worth thinking about whether this way can really be "successful"? To this end, the reporter consulted relevant experts.
Experts said that online treasures actually have a certain fault tolerance rate, and different light and different angles will have an impact on the accuracy of identification. "If it is a fake’ cultural relic’, the impact is not great, but some cultural relics, especially jade, are greatly influenced by light, and online treasure identification is not rigorous enough."
In addition, experts also said that in the professional treasure detection work, we can’t just rely on photos and other image data to judge whether it is true or not, or we should see the real artifacts. "Online treasure detection has spread the knowledge of treasure detection, which is worthy of recognition, but in practical work, we often need to judge by weighing and other methods, and the identification results need to be comprehensively considered in many aspects."
Listen to Quan Jianbao’s live screenshot.
In addition, there are different opinions about the academic qualifications of "Listening to Springs and Treasures". Recently, some alumni of Peking University denied online celebrity blogger’s "Tingquan Jianbao" education, saying that he was not a graduate of this school. On October 12th, the real-name authentication information of Tik Tok’s account "Tingquan Jianbao" was Ding Xiangxu, and the school information of the account was changed from "Peking University" to "Girls’ Middle School". However, some netizens said that "Listening to Quan Jianbao" only called itself a northern university, and was later rumored to be Peking University.
These days, "Listening to Quan Jianbao" announced in the live broadcast room that it would stop broadcasting for about a week, saying that it would take a few days off. Before announcing the suspension, Listening to Quan Jianbao once released a video on the trumpet, "I am just an ordinary person, I hope everyone will not over-deify me." At the same time, he said that his identity was given by netizens, and the purpose of live broadcast was to provide emotional value for everyone.
Online treasures need to be polished.Rational view
Due to the particularity of cultural relics and the randomness of online audience, online treasure collection inevitably faces the problem of legal boundary. Online treasure, boundary geometry? The reporter consulted Tang Danqi, secretary-general of the Civil and Commercial Professional Committee of Zhejiang Lawyers Association and director of Zhejiang Rendi Law Firm.
Tang Danqi said that at present, there is no restriction or prohibition on the identification of folk cultural relics in China. Therefore, it is not illegal to broadcast treasure as a civil act, but we should be alert to acts that may breed illegality or even crime.
"For example, deliberately identifying counterfeit products as genuine products, identifying defective products as good products, or deliberately exaggerating the collection value and value-added space, and then misleading consumers to buy, which is fraudulent consumption and violates the Consumer Protection Law. It may also constitute a fraud crime. Another example is to fabricate social events, concoct network hotspots, gain traffic, and cause negative social impact, which may violate the Measures for the Administration of Public Security. In short, the Internet is not a place of extra-legality. "
Then, if the appraisal result is wrong, do you have to bear the follow-up responsibility?
Tang Danqi said that the live broadcast of Jianbao itself is a kind of civil entrustment. If the identification error causes economic losses, it is necessary to bear the liability for compensation.
"But here we have to distinguish between paid and unpaid." Tang Danqi said that in the paid entrustment contract, if the client suffers losses due to the fault of the trustee, the client may request compensation for the losses. In a gratuitous entrustment contract, if the client suffers losses due to the intentional or gross negligence of the agent, the client may also request compensation for the losses. It is worth noting that in gratuitous entrustment, the burden of proof on the client will increase, and it is necessary to prove that the trustee has intentional or gross negligence.
Cultural relics appraisal is a highly specialized work, which requires appraisers to have rich professional knowledge in history, archaeology, art, physics, chemistry and long-term practical experience. If the anchor doesn’t have the corresponding professional knowledge, takes advantage of the undisclosed and opaque network identity, is vague about his own professional situation, or directs and plays some appraisal videos to pretend to be experts, the error of appraisal results should be considered as intentional or gross negligence.
"If you listen to the listener clearly, your partiality will be dark." Tang Danqi said: "I hope that the majority of netizens can be cautious and understand the real situation of the collection through multiple channels."