The conversion rate is increased by 56%! Xiaomi’s application of eco-business open project has been launched heavily.

　　On September 7, 2023, Xiaomi Platform announced that its application eco-business open project "Direct Investment 2.0" had completed internal testing, and now it has been officially opened to developers.

　　Direct Investment 2.0 is an application distribution solution launched by Xiaomi Open Platform.At present, on the Android system, if you don’t install the application through the official application store of the manufacturer, you need to add a step of "installer", and the user has to operate several times to truly complete the "install-activate" link, which has a poor experience. In response to this phenomenon, Xiaomi App Store launched a direct investment 2.0 application distribution solution. On the one hand, when the media distributes the application, it can directly call the application details page provided by Xiaomi, and download and install it without going through the installer, reducing the operation steps; On the other hand, this function also shortens the "download-activate" conversion link and greatly improves the conversion efficiency.

　　It is reported that in order to provide high-quality services to developers, Xiaomi App Store continues to consolidate its infrastructure capacity and improve its operational efficiency. This direct investment 2.0 is an important step in its service upgrade. The upgraded Direct Investment 2.0 will provide various capabilities, such as personalized customization, user activation promotion, virtual attribution, etc., which can help developers to obtain the detailed information downloaded by users to the installation link, help the tracking of application delivery effect, and increase the double verification of "signature verification" and "risk control verification" to effectively intercept and avoid malicious brushing behavior.

　　Speaking of the core advantages of direct investment 2.0, the person in charge of Xiaomi’s application ecological business told the reporter that "efficiency, capability and safety are our core goals. After many verifications, after opening direct investment 2.0, the CVR of the page (that is, the installation conversion rate) can be increased by more than 56%". Some insiders also told reporters that, according to the actual measurement, after adopting the direct investment 2.0 function, the page will be adjusted and loaded faster, and the returned data will be more transparent, breaking the blind spot where data was missing from click download to installation, which is more conducive to developers to analyze data and optimize the delivery strategy.

　　With the development of the industry, more and more App developers are constantly exploring new models of long-term growth, which undoubtedly puts higher demands on the marketing and operational capabilities of the platform. Regarding the next cooperation of the direct investment 2.0 project, Xiaomi Application Eco-side said, "With the official launch of the direct investment 2.0 project, I believe more platforms and developers will join in to achieve a win-win situation".

　　(Source: News Express)