CCTV can easily make a profit of nearly 8,000 yuan by selling a box of anti-stroke ＂magic medicine＂.
CCTV News:In Wenzhou, there is a company named Demakang Zhiyuan Health Management Co., Ltd., which often gives small gifts to the elderly, but their purpose is not simple. Not long ago, the Market Supervision Bureau of Lucheng District, Wenzhou City, Zhejiang Province received a report that a company named Demakang Zhiyuan Health Management Co., Ltd. in its jurisdiction was suspected of defrauding the money of the elderly by falsely selling health food.
In the electronic evidence collected, the reporter saw a leaflet "Fighting Thrombosis and Giving Love Unlimited Free Organic Rice". The reporter noticed that this leaflet says that the distribution target is limited to middle-aged and elderly consumers over 55 years old.
Wenzhou Lucheng District Market Supervision Bureau Zhou Jiqiao"Small gifts are mainly daily necessities, such as eggs, rice, oil and salt, and then they don’t mean to deliver them at one time, such as a group of eggs, such as 60 eggs, and give you six, seven or eight at a time, and then achieve the goal of visiting the store many times, and then establish feelings through frequent visits by the elderly."
It is through such free gifts that health food salesmen have accumulated a large number of contact information, home addresses and other information of elderly consumers. However, after completing the first step, the organizer was not in a hurry to sell the target products to the elderly, but invited the elderly to the store frequently for free experience, taking blood pressure and listening to lectures, and the content of the theme all pointed to the prevention of stroke.
Wenzhou Lucheng District Market Supervision Bureau Zhou Jiqiao: "During customer maintenance, a concept of preventing stroke was put forward, and then it was repeatedly mentioned, so that the topic or thought of old people’s recent chat was fixed on I want to prevent stroke, I want to prevent stroke."
During the interview, the reporter learned that after each lecture, the organizer will also produce a so-called "self-comparison table for stroke screening and risk assessment" in due course, and ask the elderly to fill it out. The reporter saw that dozens of so-called cardiovascular and cerebrovascular risks were listed in this stroke comparison table, including a series of symptoms such as memory loss, blurred vision and inability to wear needles and buttons. The reporter noticed that most of these so-called symptoms are likely to appear in the elderly and are not necessarily directly related to stroke.
Market supervisors told reporters that after several rounds of lectures on stroke prevention, plus such a stroke risk comparison table, the organizer’s intention is to suggest that the elderly may have a stroke, so that the elderly will have a panic and take the initiative to participate in the next link carefully designed by the organizer — — Physical examination. Although it is a physical examination, there is only one project, carotid color ultrasound.
Wenzhou Lucheng District Market Supervision Bureau Zhou Jiqiao: "Arteriosclerosis and vascular stenosis are common in the elderly, and then after B-ultrasound is done, most of them will have a spot, which is what they commonly call carotid plaque. He will tell him that your plaque is very large and serious. If you don’t remove thrombus and thrombolysis in time, your stroke probability is very high."
"experts" ask for one-on-one sales of "magic medicine"
In this way, from giving free gifts to get customers, to repeatedly giving lectures suggesting that there may be a stroke, and then organizing physical examinations for the elderly to find carotid plaques, the routines of marketers are interlocking. At this time, the marketing staff will come up with a so-called "ticket for the authoritative expert tour of stroke screening and prevention and control engineering" and invite the old people to participate in the so-called expert tour.
After the so-called expert briefly explained the knowledge of preventing stroke, the conversation suddenly turned, which led to a product called natto perilla seed oil soft capsule, and then pointed out that this product has the magical effect of thrombolysis and thrombosis. At this point, the protagonist of this illegal sale finally appeared. Then, the old people will be taken to separate rooms for one-on-one expert consultation. In fact, it is a one-on-one man-to-man routine for health food salesmen, and the ultimate goal is to promote this natto perilla oil soft capsule. After the old man completely panicked, the so-called expert immediately suggested that taking natto perilla seed oil soft capsule could dissolve thrombus and prevent stroke.
At this point,The whole routine of illegal promotion of health food has gradually become clear: the first step is that health food promoters first obtain the personal information of the elderly through free gifts, then invite the elderly to participate in the so-called health lecture, which leads to the concept of "stroke", and then organize carotid physical examination to deepen the panic of the elderly; After the first three preparation stages are completed, the marketing staff will invite the elderly to participate in the so-called expert rounds, exaggerating the thrombolytic effect that the health food does not have, and finally conducting one-on-one consultation, forcing the completely panicked elderly to pay a high price for this natto perilla seed oil soft capsule.
The so-called "experts" have no medical background.
After grasping sufficient evidence, law enforcement officers launched a surprise operation and controlled the sales staff and three fake experts suspected of illegal propaganda and fraud at the sales site. On the exhibition board at the marketing site, the so-called expert introduced himself as the chief speaker of the National Expert Group on Stroke Screening and Prevention in China. However, market supervisors found that the so-called "National Expert Group for Stroke Screening and Prevention in China" did not exist in fact, but was invented by sales staff. In the introduction of the exhibition board, the so-called professor turned out to be both an expert on stroke and a related expert of the Nephrology Association. The investigation found that the so-called professor didn’t even have any medical background at all.
The reporter noticed that another so-called expert’s introduction was even more vague. The speaker’s introduction was "National Propaganda Committee member of China Stroke Screening and Prevention and Control Project, and graduated from the first batch of national key universities for the reform of medical personnel education and training plan". However, when asked, the so-called expert admitted that her status as a member of the National Propaganda Committee was "decided by the company itself, and the colleges and universities were not real". In fact, Ms. Chen graduated from Chinese language and literature and had nothing to do with the medical profession.
The "magic medicine" for preventing stroke is actually a common health food.
In addition to the so-called expert’s identity suspected of false packaging, in a publicity material held by market regulators, the reporter saw that this Yishengyuan brand natto perilla seed oil soft capsule involved was introduced as a high-tech product with 18 magical effects. According to the listed main effects, this natto perilla seed oil soft capsule can not only dissolve thrombus plaque, but also improve osteoporosis, prevent Alzheimer’s disease and even prevent tumor and cancer, claiming to be the designated product of the stroke screening and prevention project of the Ministry of Health.
According to the investigation by the market supervisors, this kind of soft capsule made of natural natto perilla seed oil is only an ordinary health food, and its obvious health function is only "enhancing immunity", but it does not have other functions such as dissolving thrombus plaque.
After verification by market supervisors, it was found that the actual purchase price of this natto perilla seed oil soft capsule with a price of 8280 yuan was only 345 yuan, which means that as long as one box was sold, health food promoters could easily make a profit of more than 7900 yuan. Market supervisors told reporters that only in the first ten months of the incident, Kang Ruixiang had sold more than 1,000 boxes of this product alone, with a sales amount of nearly 10 million. At present, due to suspected fraud, the case has been handed over to the public security department for further investigation.