Baidu Map released the 2019 Spring Festival travel rush Travel Forecast Report.
Beijing, Jan. 28 (Xinhua)-Which city has the largest migration population during the Spring Festival? What are the most congested highway sections during Spring Festival travel rush? Where do people like to travel in Spring Festival travel rush? Recently, Baidu Map, together with the Key Laboratory of Comprehensive Traffic Big Data Application Technology Industry of the Research Institute of the Ministry of Transport, KuWeather and Easy Car, wrote and released the Travel Forecast Report of Spring Festival travel rush in 2019 (hereinafter referred to as the "Report"), which predicted and analyzed the population migration trend, traffic travel situation and hot spots of Spring Festival travel during Spring Festival travel rush, and provided a detailed "Spring Festival travel rush Travel Guide" for users.
After the "off-year", it entered the peak period of returning home, and the six provinces faced large-scale population migration.
"Going home for the New Year" has a very special feeling for Chinese, and Spring Festival travel rush, China is also known as "the largest annual population migration in the world". The report predicts that in 2019, Spring Festival travel rush will start from January 21st to March 1st, and February 7th (the third day of the first month) to February 11th (the seventh day of the first month) will be the peak of Spring Festival migration, among which February 10th (the sixth day) will be the peak of Spring Festival travel rush’s return migration, and in addition, there will be a small peak of Spring Festival travel rush’s return migration on February 20th (the 16th day of the first month).
What are the trends of population movement on the eve of the Spring Festival? According to the report, Chongqing, Beijing, Guangzhou and Chengdu are the most popular cities to move into. Among them, Chongqing, a new online celebrity city, ranked first in 2019, attracting many people to spend the Spring Festival here, and Shenzhen became the city that lost the most weight before the Spring Festival.
In the tide of returning home in Spring Festival travel rush, migrant workers are the most concerned group. The report predicts that the six provinces of Anhui, Henan, Hunan, Jiangxi, Sichuan and Shandong will face a large-scale wave of returning home, and the migrant workers in these provinces are mainly concentrated in their surrounding provinces and southeast coastal areas. Hainan, as a popular Chinese New Year destination for the public, is expected to see an increase in the number of immigrants around the next year, especially in Guangdong, Beijing, Henan and other regions. The report also predicts the weather conditions during the Spring Festival, and gives practical dressing guidelines for popular migration routes to escort migrant workers to return home smoothly.
The congested road sections in Spring Festival travel rush are mainly concentrated in the Yangtze River Delta region, and the Top10 toll stations are concentrated in Beijing and Shanghai.
The national high-speed congestion is the most concerned issue for car owners during Spring Festival travel rush every year. According to the report, it is estimated that from January 24th (the 19th day of the twelfth lunar month) to January 31st (the 26th day of the twelfth lunar month), the traffic volume of outbound expressways in Spring Festival travel rush will increase significantly, and there will be a return congestion peak from February 8th (the fourth day of the first month) to February 11th (the seventh day of the first month), with February 10th (the sixth day of the first month) as the peak of expressway congestion.
In order to help drivers avoid congestion, the report made an inventory of Top10 high-speed road sections and Top10 toll stations with traffic volume during Spring Festival travel rush. On the one hand, during the period of Spring Festival travel rush in China, the Top10 high-speed sections that are prone to congestion are mainly distributed in the Yangtze River Delta region, among which the traffic pressure of Shanghai-Shaanxi high-speed link, Shanghai-Kunming high-speed link, Jiangluo high-speed link, Hangzhou-Xinjing high-speed link and Ridong high-speed link is high, and the traffic pressure of Sudeng high-speed, Jiangluo high-speed, Changhe high-speed, Shanghai-Chengdu high-speed link and Ningsuxu high-speed link is high when returning. On the other hand, the traffic volume of Top10 toll stations in Spring Festival travel rush was mainly concentrated in Beijing, Shanghai, Sichuan and other places. The traffic volume of Zhuqiao toll station, Anting toll station, Jingcheng main line station and other toll stations was large on the way, and the traffic volume of Dujiakan main line station, Kunming West toll station and Jingcheng main line station was large on the way back.
During the period of Spring Festival travel rush this year, the characteristics of people’s car use have also changed greatly. The report predicts that the per capita price, distance and comfort of cars in Beijing have improved, and the order concentration of airports and railway stations has increased more obviously than usual; The order volume in Shanghai will be twice that of weekdays, among which, the public chooses models with higher comfort or more than 1.5 times that of weekdays; Public cars in Guangzhou pay more attention to comfort, and during the Spring Festival, the price and distance of cars are expected to increase more obviously than usual. Represented by the characteristics of car use in Beishangguang, the per capita price, distance and comfort of car use in all parts of the country have generally improved, which means that people’s living standards have been greatly improved in the 40 years of reform and opening up.
West Lake, Wuzhen and Tiananmen Square are the hottest places to travel in China, and Thailand and Japan have become new choices for going abroad for the New Year.
The improvement of people’s living standards is also reflected in the increasing demand for travel and entertainment during the Spring Festival. According to the report, the Top10 scenic spots in China during the Spring Festival include West Lake Scenic Area, Wuzhen Scenic Area, Tiananmen Square, Dali Ancient City, Nanjing Confucius Temple, Huangshan Scenic Area, Shanghai Chenghuang Temple, the ancient town of xitang Scenic Area, Putuo Mountain Scenic Area and Pingyao Ancient City. The report predicts the weather conditions of some popular scenic spots and provides reference for tourists to travel safely.
During the Spring Festival, people in first-tier cities such as Beishangguangshen and Shenzhen, as well as economically developed cities such as Chengdu, Dongguan, Foshan and Suzhou, are enthusiastic about going abroad. It is expected that January 30 (the 25th day of the twelfth lunar month) will be the peak time for going abroad, and February 6 (the second day of the first month) will be the peak time for going abroad. The report shows that Thailand, Japan, the United States, South Korea, Vietnam and other countries are hot, and Bangkok, Tokyo and Osaka will become popular cities for traveling abroad. It is estimated that foreign scenic spots such as the Grand Palace in Thailand, Sensoji Temple in Japan, Tokyo Tower in Japan, and Sea Temple in Bali are hot, and night markets/food streets such as Kau Shan Road in Bangkok, Patong Night Market in Phuket, Ratchapa Train Night Market in Bangkok and Changkang Road Night Market in Chiang Mai are hot abroad.
It is understood that the "2019 Spring Festival travel rush Travel Forecast Report" jointly written by Baidu Map, the Key Laboratory of Comprehensive Traffic Big Data Application Technology of the Research Institute of the Ministry of Transport, KuWeather and Easy Car is based on Baidu’s positioning big data, highway big data, population big data, floating cars in the transportation industry and other de-privacy traffic travel source data. Through multi-dimensional traffic key index algorithm and big data mining technology, traffic analysis on traffic congestion and crowd travel characteristics is objectively produced.
As a leader in the map industry, Baidu Map and its partners work together to provide more convenient choices for users to travel in Spring Festival travel rush, and practice the product concept of "technology makes travel easier" of the new generation of artificial intelligence maps with practical actions. For more information about travel in Spring Festival travel rush, please download the full report and visit Baidu Map APP to pay attention to real-time traffic information.